La svolta sartoriale di un brand digitale

The sartorial turning point of a digital brand

The opening of the first physical store, in the heart of Milan, has given a new twist to Saveone men's fashion: tailoring. Inside the new store, in fact, customers can customize every element of their clothes, from the fabric to the buttons. A passion for details that also has repercussions on the ready-made garments sold online, which are increasingly cared for in every aspect.

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Saveone's sartorial turning point, because the secret of style is in customisation

The opening of the first physical store, in the heart of Milan, has given a new twist to Saveone men's fashion: tailoring. Inside the new store, in fact, customers can customize every element of their clothes, from the fabric to the buttons. A passion for details that also has repercussions on the ready-made garments sold online, which are increasingly cared for in every aspect.

Style , as we know, is a matter of details . It is the details, often the minimal and almost invisible ones, that make the difference, also and above all in fashion . For this reason, the men who take the most care of their outfits are also those who pay attention to every aspect of the clothes they buy and who choose precisely what to wear. And it is to them that Saveone wants to speak, to offer them the possibility of purchasing quality garments, with a Made in Italy taste and a tailored cut . Solutions designed for different occasions and different styles, from work to evenings with friends.

Tailored and customizable fashion

This is why Saveone's first physical store , opened on 1 October 2022 in Milan, is centered precisely on the concept of tailoring . An idea that concretely translates into extremely refined but above all customizable clothes. In fact, anyone who enters the Saveone space immerses themselves in a place where digital becomes real. Thanks to innovative totems and functional iPads, everyone has the opportunity to compose their own dress piece by piece, detail by detail. We start with the fabric , which can be selected from a wide range of fabrics with structures, colors and textures capable of satisfying all tastes and needs. But that's not enough, because it is also possible to adapt many other fundamental elements to your pleasure: linings, pockets, collars, buttons, buttonholes, cuffs. All of this, calibrated to your physical measurements, so that it fits like a glove. The result will be a truly tailor-made suit .

From real to digital, the inspiration remains the same

Tailoring placed at the center of the physical store also shapes the life of the online shop in its image. The new products on the Saveone website , in fact, although not as customizable as those purchased in the store, are created starting from the same basic idea: quality fashion at your fingertips . Even in ready-made clothes, therefore, we find the same attention to detail, the same attention to raw materials, the same passion for lines. In other words: a decidedly made in Italy fashion proposal , in the deepest and most authentic sense of the term. An Italianness that means, first and foremost, craftsmanship . Because nothing gives more pleasure than a beautiful handmade garment.